# Understanding consumers' creating behaviour in social media: an application of uses and gratifications and the theory of reasoned action

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/understanding-consumers-creating-behaviour-in-social-media-an-application-of/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Chang Dae Ham,Joonghwa Lee,Hyung‐Seok Lee |
| Citations | 19 |
| DOI | 10.1504/ijima.2014.067652 |
| Fields | Decision Sciences,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W1971317840 |
| Type | article |
| Year | 2014 |

## Paper authors

- [Chang Dae Ham](https://scholariq.org/researchers/chang-dae-ham/)

## Paper journal

- [International Journal of Internet Marketing and Advertising](https://scholariq.org/journals/international-journal-of-internet-marketing-and-advertising/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.