# Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/unexpected-framing-effect-impact-of-framing-a-product-benefit-as-unexpected-on/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Monica Wadhwa,Jeehye Christine Kim,Amitava Chattopadhyay,Wenbo Wang |
| Citations | 13 |
| DOI | 10.1093/jcr/ucz008 |
| Fields | Business, Management and Accounting,Psychology,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2925062647 |
| Type | article |
| Year | 2019 |

## Paper authors

- [Monica Wadhwa](https://scholariq.org/researchers/monica-wadhwa/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.