# Unveiling the Impact of Interpersonal Interactions on Brand Love: Insights from a Dual-Path Framework

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/unveiling-the-impact-of-interpersonal-interactions-on-brand-love-insights-from-a/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Jing Li,Forest Ma,Xiaolong Shao,Xingyi Zhang |
| Citations | 7 |
| DOI | 10.1177/00472875241269977 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4401641218 |
| Type | article |
| Year | 2024 |

## Paper authors

- [Xiaolong Shao](https://scholariq.org/researchers/xiaolong-shao/)

## Paper primary topic

- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

## Paper topics

- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.