# Using Big Data as a window into consumers’ psychology

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/using-big-data-as-a-window-into-consumers-psychology/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Sandra Matz,Oded Netzer |
| Citations | 168 |
| DOI | 10.1016/j.cobeha.2017.05.009 |
| Fields | Business, Management and Accounting,Psychology,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2618812001 |
| Type | article |
| Year | 2017 |

## Paper authors

- [Sandra Matz](https://scholariq.org/researchers/sandra-matz/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.