# Using Qualitative Research in Advertising

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/using-qualitative-research-in-advertising/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Margaret Morrison,Eric Haley,Kim Bartel Sheehan,Ronald E. Taylor |
| Citations | 69 |
| DOI | 10.4135/9781412986489 |
| Fields | Business, Management and Accounting |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2504922029 |
| Type | book |
| Year | 2002 |

## Paper authors

- [Eric Haley](https://scholariq.org/researchers/eric-haley/)

## Paper primary topic

- [Business, Management and Accounting](https://scholariq.org/topics/business-management-and-accounting/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.