# Viral Advertising: Definitional Review and Synthesis

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/viral-advertising-definitional-review-and-synthesis/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Maria Petrescu,Pradeep K. Korgaonkar |
| Citations | 96 |
| DOI | 10.1080/15332861.2011.596007 |
| Fields | Computer Science,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2011205549 |
| Type | article |
| Year | 2011 |

## Paper authors

- [Maria Petrescu](https://scholariq.org/researchers/maria-petrescu/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Digital Communication and Language](https://scholariq.org/topics/digital-communication-and-language/)
- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.