# Watching it motivates me to become stronger: Virtual influencers' impact on consumer self-improvement product preferences

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/watching-it-motivates-me-to-become-stronger-virtual-influencers-impact-on/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Lu Meng,Yongyue Bie,Mengya Yang,Yijie Wang |
| Citations | 47 |
| DOI | 10.1016/j.jbusres.2024.114654 |
| Fields | Arts and Humanities,Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4394734213 |
| Type | article |
| Year | 2024 |

## Paper authors

- [Yijie Wang](https://scholariq.org/researchers/yijie-wang/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.