# What’s a news media brand worth? Investigating the effect of cognitive brand representations on recipients’ quality assessment of news articles

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/what-s-a-news-media-brand-worth-investigating-the-effect-of-cognitive-brand/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Robin Leuppert,Sophie Bruns,Vanessa Rahe,Helmut Scherer |
| Citations | 2 |
| DOI | 10.1177/14648849241285497 |
| Fields | Arts and Humanities,Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4403225709 |
| Type | article |
| Year | 2024 |

## Paper authors

- [Robin Leuppert](https://scholariq.org/researchers/robin-leuppert/)

## Paper journal

- [Journalism](https://scholariq.org/journals/journalism/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.