# When campaigns go on the attack: the roles of incumbency, personalization, and issue in Meta campaigns in India

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/when-campaigns-go-on-the-attack-the-roles-of-incumbency-personalization-and/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Taberez Ahmed Neyazi,Tan Khai Ee |
| Citations | 0 |
| DOI | 10.1080/19331681.2025.2551607 |
| Fields | Business, Management and Accounting,Economics, Econometrics and Finance,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4414002949 |
| Type | article |
| Year | 2025 |

## Paper authors

- [Tan Khai Ee](https://scholariq.org/researchers/tan-khai-ee/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [FinTech, Crowdfunding, Digital Finance](https://scholariq.org/topics/fintech-crowdfunding-digital-finance/)
- [Microfinance and Financial Inclusion](https://scholariq.org/topics/microfinance-and-financial-inclusion/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.