# When less is more: the impact of macro and micro social media influencers’ disclosure

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/when-less-is-more-the-impact-of-macro-and-micro-social-media-influencers/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Samantha Kay,Rory Mulcahy,Joy Parkinson |
| Citations | 490 |
| DOI | 10.1080/0267257x.2020.1718740 |
| Fields | Business, Management and Accounting,Computer Science,Social Sciences |
| Open Access | true |
| OA Status | green |
| OA URL | http://hdl.handle.net/10072/393840 |
| OpenAlex ID | https://openalex.org/W3004003200 |
| Type | article |
| Year | 2020 |

## Paper authors

- [Rory Mulcahy](https://scholariq.org/researchers/rory-mulcahy/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Digital Communication and Language](https://scholariq.org/topics/digital-communication-and-language/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.