# Willingness-to-Pay-Associated Right Prefrontal Activation During a Single, Real Use of Cosmetics as Revealed by Functional Near-Infrared Spectroscopy

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/willingness-to-pay-associated-right-prefrontal-activation-during-a-single-real/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Keith Kawabata Duncan,Tatsuya Tokuda,Chiho Sato,Keiko Tagai,Ippeita Dan |
| Citations | 32 |
| DOI | 10.3389/fnhum.2019.00016 |
| Fields | Business, Management and Accounting,Neuroscience,Psychology |
| Open Access | true |
| OA Status | gold |
| OA URL | https://www.frontiersin.org/articles/10.3389/fnhum.2019.00016/pdf |
| OpenAlex ID | https://openalex.org/W2912010436 |
| PMID | 30778292 |
| Type | article |
| Year | 2019 |

## Paper authors

- [Chiho Sato](https://scholariq.org/researchers/chiho-sato/)

## Paper journal

- [Frontiers in Human Neuroscience](https://scholariq.org/journals/frontiers-in-human-neuroscience/)

## Paper primary topic

- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

## Paper topics

- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Neural and Behavioral Psychology Studies](https://scholariq.org/topics/neural-and-behavioral-psychology-studies/)
- [Color perception and design](https://scholariq.org/topics/color-perception-and-design/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.