# A. Parasuraman

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/a-parasuraman/

## Facts

| Field | Value |
| --- | --- |
| Citations | 120,118 |
| Field | Customer Service Quality and Loyalty |
| h-index | 78 |
| i10-index | 126 |
| Last Known Institution | Madras Medical College |
| OpenAlex ID | https://openalex.org/A5108603030 |
| Works | 183 |

## Researcher topics

- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour-2/)
- [Service and Product Innovation](https://scholariq.org/topics/service-and-product-innovation/)

## Researcher university

- [Madras Medical College](https://scholariq.org/institutions/madras-medical-college/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.