# Μαριάννα Σιγάλα

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/a5006428406/

## Facts

| Field | Value |
| --- | --- |
| Citations | 19,497 |
| Field | Digital Marketing and Social Media |
| h-index | 61 |
| i10-index | 172 |
| Last Known Institution | University of Newcastle Australia |
| OpenAlex ID | https://openalex.org/A5006428406 |
| ORCID iD | https://orcid.org/0000-0001-8997-2292 |
| Works | 352 |

## Researcher papers

- [Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy](https://scholariq.org/papers/metaverse-beyond-the-hype-multidisciplinary-perspectives-on-emerging-challenges/)
- [Metaverse marketing: How the metaverse will shape the future of consumer research and practice](https://scholariq.org/papers/metaverse-marketing-how-the-metaverse-will-shape-the-future-of-consumer-research/)
- [Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation](https://scholariq.org/papers/shaping-the-metaverse-into-reality-a-holistic-multidisciplinary-understanding-of/)

## Researcher topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Diverse Aspects of Tourism Research](https://scholariq.org/topics/diverse-aspects-of-tourism-research/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour-2/)
- [Sharing Economy and Platforms](https://scholariq.org/topics/sharing-economy-and-platforms/)

## Researcher university

- [University of Newcastle Australia](https://scholariq.org/institutions/university-of-newcastle-australia/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.