# Aimee Riedel

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/aimee-riedel/

## Facts

| Field | Value |
| --- | --- |
| Citations | 580 |
| Field | Digital Marketing and Social Media |
| h-index | 15 |
| i10-index | 17 |
| Last Known Institution | Griffith University |
| OpenAlex ID | https://openalex.org/A5029879146 |
| ORCID iD | 0000-0003-1776-8561 |
| Works | 36 |

## Researcher papers

- [Consumers experiencing vulnerability: a state of play in the literature](https://scholariq.org/papers/consumers-experiencing-vulnerability-a-state-of-play-in-the-literature/)
- [Am I intruding? Developing a conceptualisation of advertising intrusiveness](https://scholariq.org/papers/am-i-intruding-developing-a-conceptualisation-of-advertising-intrusiveness/)
- [‘Touch it, swipe it, shake it’: Does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?](https://scholariq.org/papers/touch-it-swipe-it-shake-it-does-the-emergence-of-haptic-touch-in-mobile/)
- [Increasing the independence of vulnerable consumers through social support](https://scholariq.org/papers/increasing-the-independence-of-vulnerable-consumers-through-social-support/)
- [Avoiding excessive AI service agent anthropomorphism: examining its role in delivering bad news](https://scholariq.org/papers/avoiding-excessive-ai-service-agent-anthropomorphism-examining-its-role-in/)
- [Feeling the love? How consumer's political ideology shapes responses to AI financial service delivery](https://scholariq.org/papers/feeling-the-love-how-consumer-s-political-ideology-shapes-responses-to-ai/)
- [I’m a believer! Believability of social media marketing](https://scholariq.org/papers/i-m-a-believer-believability-of-social-media-marketing/)
- [Does more sense make sense? An empirical test of high and low interactive retail technology](https://scholariq.org/papers/does-more-sense-make-sense-an-empirical-test-of-high-and-low-interactive-retail/)
- [Vulnerability on the frontline: systematic review and meta-analysis of frontline employee vulnerability](https://scholariq.org/papers/vulnerability-on-the-frontline-systematic-review-and-meta-analysis-of-frontline/)
- [Dealing with intrusive ads: a study of which functionalities help consumers feel agency](https://scholariq.org/papers/dealing-with-intrusive-ads-a-study-of-which-functionalities-help-consumers-feel/)

## Researcher topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Psychology of Social Influence](https://scholariq.org/topics/psychology-of-social-influence/)
- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)

## Researcher university

- [Griffith University](https://scholariq.org/institutions/griffith-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.