# Alain Yee‐Loong Chong

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/alain-yee-loong-chong/

## Facts

| Field | Value |
| --- | --- |
| Citations | 17,299 |
| Field | Technology Adoption and User Behaviour |
| h-index | 65 |
| i10-index | 116 |
| Last Known Institution | University of Nottingham Ningbo China |
| OpenAlex ID | https://openalex.org/A5025100017 |
| ORCID iD | https://orcid.org/0000-0002-0881-1612 |
| Works | 188 |

## Researcher papers

- [Customer engagement through omnichannel retailing: The effects of channel integration quality](https://scholariq.org/papers/customer-engagement-through-omnichannel-retailing-the-effects-of-channel/)

## Researcher topics

- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour-2/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Quality and Supply Management](https://scholariq.org/topics/quality-and-supply-management/)
- [Sustainable Supply Chain Management](https://scholariq.org/topics/sustainable-supply-chain-management/)

## Researcher university

- [University of Nottingham Ningbo China](https://scholariq.org/institutions/university-of-nottingham-ningbo-china/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.