# Anders Gustafsson

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/anders-gustafsson/

## Facts

| Field | Value |
| --- | --- |
| Citations | 22,310 |
| Field | Customer Service Quality and Loyalty |
| h-index | 60 |
| i10-index | 131 |
| Last Known Institution | BI Norwegian Business School |
| OpenAlex ID | https://openalex.org/A5101448713 |
| ORCID iD | https://orcid.org/0000-0001-8278-1442 |
| Works | 349 |

## Researcher papers

- [Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy](https://scholariq.org/papers/metaverse-beyond-the-hype-multidisciplinary-perspectives-on-emerging-challenges/)
- [Metaverse marketing: How the metaverse will shape the future of consumer research and practice](https://scholariq.org/papers/metaverse-marketing-how-the-metaverse-will-shape-the-future-of-consumer-research/)

## Researcher topics

- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Service and Product Innovation](https://scholariq.org/topics/service-and-product-innovation/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Quality and Supply Management](https://scholariq.org/topics/quality-and-supply-management/)

## Researcher university

- [BI Norwegian Business School](https://scholariq.org/institutions/bi-norwegian-business-school/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.