# Carlos Flavián

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/carlos-flavian/

## Facts

| Field | Value |
| --- | --- |
| Citations | 26,762 |
| Field | Digital Marketing and Social Media |
| h-index | 74 |
| i10-index | 134 |
| Last Known Institution | Universidad de Zaragoza |
| OpenAlex ID | https://openalex.org/A5044113079 |
| ORCID iD | https://orcid.org/0000-0001-7118-9013 |
| Works | 292 |

## Researcher papers

- [Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy](https://scholariq.org/papers/opinion-paper-so-what-if-chatgpt-wrote-it-multidisciplinary-perspectives-on/)
- [Metaverse marketing: How the metaverse will shape the future of consumer research and practice](https://scholariq.org/papers/metaverse-marketing-how-the-metaverse-will-shape-the-future-of-consumer-research/)

## Researcher topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour-2/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

## Researcher university

- [Universidad de Zaragoza](https://scholariq.org/institutions/universidad-de-zaragoza/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.