# David A. Aaker

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/david-a-aaker/

## Facts

| Field | Value |
| --- | --- |
| Citations | 44,839 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 72 |
| i10-index | 145 |
| Last Known Institution | University of California, Berkeley |
| OpenAlex ID | https://openalex.org/A5091527821 |
| Works | 279 |

## Researcher topics

- [Corporate Governance and Management](https://scholariq.org/topics/corporate-governance-and-management/)
- [Marketing and Advertising Strategies](https://scholariq.org/topics/marketing-and-advertising-strategies/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Digital Innovation in Industries](https://scholariq.org/topics/digital-innovation-in-industries/)

## Researcher university

- [University of California, Berkeley](https://scholariq.org/institutions/university-of-california-berkeley/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.