# Deborah J. MacInnis

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/deborah-j-macinnis/

## Facts

| Field | Value |
| --- | --- |
| Citations | 18,064 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 47 |
| i10-index | 87 |
| Last Known Institution | Marshall B. Ketchum University |
| OpenAlex ID | https://openalex.org/A5085805564 |
| ORCID iD | https://orcid.org/0000-0001-5868-9785 |
| Works | 137 |

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)

## Researcher university

- [Marshall B. Ketchum University](https://scholariq.org/institutions/marshall-b-ketchum-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.