# Donald R. Lehmann

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/donald-r-lehmann/

## Facts

| Field | Value |
| --- | --- |
| Citations | 34,759 |
| Field | Consumer Market Behavior and Pricing |
| h-index | 82 |
| i10-index | 196 |
| Last Known Institution | University of Michigan |
| OpenAlex ID | https://openalex.org/A5103470214 |
| Works | 353 |

## Researcher papers

- [Task-Dependent Algorithm Aversion](https://scholariq.org/papers/task-dependent-algorithm-aversion/)
- [Autonomy in consumer choice](https://scholariq.org/papers/autonomy-in-consumer-choice/)

## Researcher topics

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Innovation Diffusion and Forecasting](https://scholariq.org/topics/innovation-diffusion-and-forecasting/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

## Researcher university

- [University of Michigan](https://scholariq.org/institutions/university-of-michigan/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.