# Donna L. Hoffman

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/donna-l-hoffman/

## Facts

| Field | Value |
| --- | --- |
| Citations | 22,025 |
| Field | Digital Marketing and Social Media |
| h-index | 42 |
| i10-index | 63 |
| Last Known Institution | George Washington University |
| OpenAlex ID | https://openalex.org/A5110413609 |
| ORCID iD | https://orcid.org/0009-0003-8810-9480 |
| Works | 127 |

## Researcher topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour-2/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [ICT Impact and Policies](https://scholariq.org/topics/ict-impact-and-policies/)

## Researcher university

- [George Washington University](https://scholariq.org/institutions/george-washington-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.