# Eric Haley

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/eric-haley/

## Facts

| Field | Value |
| --- | --- |
| Citations | 1,550 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 22 |
| i10-index | 39 |
| Last Known Institution | University of Tennessee at Knoxville |
| OpenAlex ID | https://openalex.org/A5113783487 |
| Works | 79 |

## Researcher papers

- [Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising](https://scholariq.org/papers/exploring-the-construct-of-organization-as-source-consumers-understandings-of/)
- [Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising](https://scholariq.org/papers/comparison-of-the-paths-from-consumer-involvement-types-to-ad-responses-between/)
- [How French Advertising Professionals Develop Creative Strategy](https://scholariq.org/papers/how-french-advertising-professionals-develop-creative-strategy/)
- [Using Qualitative Research in Advertising](https://scholariq.org/papers/using-qualitative-research-in-advertising/)
- [Cognitive Load and Social Media Advertising](https://scholariq.org/papers/cognitive-load-and-social-media-advertising/)
- [The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention](https://scholariq.org/papers/the-mediating-role-of-attitude-towards-values-advocacy-ads-in-evaluating-issue/)
- [Green consumer segmentation: consumer motivations for purchasing pro-environmental products](https://scholariq.org/papers/green-consumer-segmentation-consumer-motivations-for-purchasing-pro/)
- [The Role of Organizational Perception, Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness](https://scholariq.org/papers/the-role-of-organizational-perception-perceived-consumer-effectiveness-and-self/)
- [Account Planners' Views on How Their Work Is and Should Be Evaluated](https://scholariq.org/papers/account-planners-views-on-how-their-work-is-and-should-be-evaluated/)
- [Product Placement in Social Games: Consumer Experiences in China](https://scholariq.org/papers/product-placement-in-social-games-consumer-experiences-in-china/)
- [How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media](https://scholariq.org/papers/how-political-interest-and-gender-influence-persuasion-knowledge-political/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Environmental Sustainability in Business](https://scholariq.org/topics/environmental-sustainability-in-business/)

## Researcher university

- [University of Tennessee at Knoxville](https://scholariq.org/institutions/university-of-tennessee-at-knoxville/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.