# Gerald Zaltman

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/gerald-zaltman/

## Facts

| Field | Value |
| --- | --- |
| Citations | 22,352 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 49 |
| i10-index | 83 |
| OpenAlex ID | https://openalex.org/A5067650958 |
| Works | 182 |

## Researcher topics

- [Management and Marketing Education](https://scholariq.org/topics/management-and-marketing-education/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Management and Organizational Studies](https://scholariq.org/topics/management-and-organizational-studies/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.