# Gerard J. Tellis

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/gerard-j-tellis/

## Facts

| Field | Value |
| --- | --- |
| Citations | 22,106 |
| Field | Innovation Diffusion and Forecasting |
| h-index | 69 |
| i10-index | 128 |
| Last Known Institution | University of Southern California |
| OpenAlex ID | https://openalex.org/A5025279322 |
| ORCID iD | https://orcid.org/0000-0002-2677-3840 |
| Works | 236 |

## Researcher topics

- [Innovation Diffusion and Forecasting](https://scholariq.org/topics/innovation-diffusion-and-forecasting/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Platforms and Economics](https://scholariq.org/topics/digital-platforms-and-economics/)
- [Firm Innovation and Growth](https://scholariq.org/topics/firm-innovation-and-growth/)

## Researcher university

- [University of Southern California](https://scholariq.org/institutions/university-of-southern-california/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.