# Gopal Das

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/gopal-das/

## Facts

| Field | Value |
| --- | --- |
| Citations | 2,976 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 28 |
| i10-index | 49 |
| Last Known Institution | Indian Institute of Management Bangalore |
| OpenAlex ID | https://openalex.org/A5060638146 |
| ORCID iD | 0000-0002-1690-0033 |
| Works | 82 |

## Researcher papers

- [To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising](https://scholariq.org/papers/to-emoji-or-not-to-emoji-examining-the-influence-of-emoji-on-consumer-reactions/)
- [Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy](https://scholariq.org/papers/impact-of-social-influence-and-green-consumption-values-on-purchase-intention-of/)
- [Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality](https://scholariq.org/papers/does-brand-experience-translate-into-brand-commitment-a-mediated-moderation/)
- [Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender](https://scholariq.org/papers/impacts-of-retail-brand-personality-and-self-congruity-on-store-loyalty-the/)
- [Experiential value: Multi-item scale development and validation](https://scholariq.org/papers/experiential-value-multi-item-scale-development-and-validation/)
- [Pandemics and marketing: insights, impacts, and research opportunities](https://scholariq.org/papers/pandemics-and-marketing-insights-impacts-and-research-opportunities/)
- [Consumer emotions: Determinants and outcomes in a shopping mall](https://scholariq.org/papers/consumer-emotions-determinants-and-outcomes-in-a-shopping-mall/)
- [The impact of job satisfaction, adaptive selling behaviors and customer orientation on salesperson's performance: exploring the moderating role of selling experience](https://scholariq.org/papers/the-impact-of-job-satisfaction-adaptive-selling-behaviors-and-customer/)
- [The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types](https://scholariq.org/papers/the-perfect-fit-the-moderating-role-of-selling-cues-on-hedonic-and-utilitarian/)
- [Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands](https://scholariq.org/papers/linkages-of-retailer-awareness-retailer-association-retailer-perceived-quality/)
- [Tourists and AI: A political ideology perspective](https://scholariq.org/papers/tourists-and-ai-a-political-ideology-perspective/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Environmental Sustainability in Business](https://scholariq.org/topics/environmental-sustainability-in-business/)

## Researcher university

- [Indian Institute of Management Bangalore](https://scholariq.org/institutions/indian-institute-of-management-bangalore/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.