# Iman Paul

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/iman-paul/

## Facts

| Field | Value |
| --- | --- |
| Citations | 179 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 5 |
| i10-index | 4 |
| Last Known Institution | Rutgers, The State University of New Jersey |
| OpenAlex ID | https://openalex.org/A5079078569 |
| ORCID iD | 0000-0003-2641-1433 |
| Works | 22 |

## Researcher papers

- [The Effect of Subliminal Visual Stimulation on Images and Dreams: A Validation Study](https://scholariq.org/papers/the-effect-of-subliminal-visual-stimulation-on-images-and-dreams-a-validation/)
- [The role of social virtual world in increasing psychological resilience during the on-going COVID-19 pandemic](https://scholariq.org/papers/the-role-of-social-virtual-world-in-increasing-psychological-resilience-during/)
- [SUBLIMINAL VISUAL STIMULATION](https://scholariq.org/papers/subliminal-visual-stimulation/)
- [How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods](https://scholariq.org/papers/how-product-type-and-organic-label-structure-combine-to-influence-consumers/)
- [Pick a card: Price ranges and gift card choice](https://scholariq.org/papers/pick-a-card-price-ranges-and-gift-card-choice/)
- [The Influence of Incidental Tokenism on Private Evaluations of Stereotype-Typifying Products](https://scholariq.org/papers/the-influence-of-incidental-tokenism-on-private-evaluations-of-stereotype/)
- [The Impact of Green Energy Production on Healthiness Perceptions and Preferences](https://scholariq.org/papers/the-impact-of-green-energy-production-on-healthiness-perceptions-and-preferences/)
- [Swipe right: When and why conservatives are more accepting of <scp>AI</scp> recommendations](https://scholariq.org/papers/swipe-right-when-and-why-conservatives-are-more-accepting-of-scp-ai-scp/)
- [Perceived momentum influences responsibility judgments.](https://scholariq.org/papers/perceived-momentum-influences-responsibility-judgments/)
- [Don’T Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources](https://scholariq.org/papers/don-t-forget-the-accountant-role-integration-increases-the-fungibility-of/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Decision-Making and Behavioral Economics](https://scholariq.org/topics/decision-making-and-behavioral-economics/)
- [Sensory Analysis and Statistical Methods](https://scholariq.org/topics/sensory-analysis-and-statistical-methods/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Organic Food and Agriculture](https://scholariq.org/topics/organic-food-and-agriculture/)

## Researcher university

- [Rutgers, The State University of New Jersey](https://scholariq.org/institutions/rutgers-the-state-university-of-new-jersey/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.