# Jacob Jacoby

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/jacob-jacoby/

## Facts

| Field | Value |
| --- | --- |
| Citations | 19,439 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 54 |
| i10-index | 94 |
| OpenAlex ID | https://openalex.org/A5110344726 |
| Works | 153 |

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Decision-Making and Behavioral Economics](https://scholariq.org/topics/decision-making-and-behavioral-economics/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.