# Jan‐Benedict E.M. Steenkamp

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/jan-benedict-e-m-steenkamp/

## Facts

| Field | Value |
| --- | --- |
| Citations | 41,032 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 79 |
| i10-index | 133 |
| Last Known Institution | University of North Carolina at Chapel Hill |
| OpenAlex ID | https://openalex.org/A5111420232 |
| ORCID iD | https://orcid.org/0000-0002-3839-0425 |
| Works | 211 |

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Wine Industry and Tourism](https://scholariq.org/topics/wine-industry-and-tourism-2/)

## Researcher university

- [University of North Carolina at Chapel Hill](https://scholariq.org/institutions/university-of-north-carolina-at-chapel-hill/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.