# Jennifer Aaker

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/jennifer-aaker/

## Facts

| Field | Value |
| --- | --- |
| Citations | 22,685 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 44 |
| i10-index | 63 |
| Last Known Institution | Stanford University |
| OpenAlex ID | https://openalex.org/A5033106098 |
| Works | 148 |

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Cultural Differences and Values](https://scholariq.org/topics/cultural-differences-and-values/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)
- [Social and Intergroup Psychology](https://scholariq.org/topics/social-and-intergroup-psychology/)
- [Psychological Well-being and Life Satisfaction](https://scholariq.org/topics/psychological-well-being-and-life-satisfaction/)

## Researcher university

- [Stanford University](https://scholariq.org/institutions/stanford-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.