# Joseph W. Alba

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/joseph-w-alba/

## Facts

| Field | Value |
| --- | --- |
| Citations | 18,294 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 47 |
| i10-index | 61 |
| Last Known Institution | University of Florida |
| OpenAlex ID | https://openalex.org/A5017971227 |
| Works | 93 |

## Researcher papers

- [Autonomy in consumer choice](https://scholariq.org/papers/autonomy-in-consumer-choice/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Decision-Making and Behavioral Economics](https://scholariq.org/topics/decision-making-and-behavioral-economics/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

## Researcher university

- [University of Florida](https://scholariq.org/institutions/university-of-florida/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.