# Jungyong Ahn

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/jungyong-ahn/

## Facts

| Field | Value |
| --- | --- |
| Citations | 468 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 5 |
| i10-index | 5 |
| Last Known Institution | Korea University |
| OpenAlex ID | https://openalex.org/A5057299364 |
| ORCID iD | 0000-0003-3709-3223 |
| Works | 16 |

## Researcher papers

- [The effect of gender stereotypes on artificial intelligence recommendations](https://scholariq.org/papers/the-effect-of-gender-stereotypes-on-artificial-intelligence-recommendations/)
- [Effects of Gender and Relationship Type on the Response to Artificial Intelligence](https://scholariq.org/papers/effects-of-gender-and-relationship-type-on-the-response-to-artificial/)
- [AI-powered recommendations: the roles of perceived similarity and psychological distance on persuasion](https://scholariq.org/papers/ai-powered-recommendations-the-roles-of-perceived-similarity-and-psychological/)
- [The role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI](https://scholariq.org/papers/the-role-of-perceived-freewill-in-crises-of-human-ai-interaction-the-mediating/)
- [The effects of sensory fit on consumer evaluations of co-branding](https://scholariq.org/papers/the-effects-of-sensory-fit-on-consumer-evaluations-of-co-branding/)
- [Human vs. Virtual Influencer: The Mediating Effects of Perceived Agency and Experience on the Relationship between Influencer Type and Product Type](https://scholariq.org/papers/human-vs-virtual-influencer-the-mediating-effects-of-perceived-agency-and/)
- [Motivations for ZEPETO Use : Usage Period, Time, and Money Spent in Metaverse](https://scholariq.org/papers/motivations-for-zepeto-use-usage-period-time-and-money-spent-in-metaverse/)
- [Do digital platform's unethical behaviors influence users' trust and intention to use alternative platforms?](https://scholariq.org/papers/do-digital-platform-s-unethical-behaviors-influence-users-trust-and-intention-to/)
- [Effects of Consumers’ Belief in a Just World on Artificial Intelligence Recommendations: Mediating Effects of Perceived Benevolence and Selfishness](https://scholariq.org/papers/effects-of-consumers-belief-in-a-just-world-on-artificial-intelligence/)
- [The effects of sensory fit on consumer evaluations of co-branding](https://scholariq.org/papers/the-effects-of-sensory-fit-on-consumer-evaluations-of-co-branding-2/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [AI in Service Interactions](https://scholariq.org/topics/ai-in-service-interactions/)
- [Death Anxiety and Social Exclusion](https://scholariq.org/topics/death-anxiety-and-social-exclusion/)
- [Ethics and Social Impacts of AI](https://scholariq.org/topics/ethics-and-social-impacts-of-ai/)

## Researcher university

- [Korea University](https://scholariq.org/institutions/korea-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.