# Kevin Lane Keller

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/kevin-lane-keller/

## Facts

| Field | Value |
| --- | --- |
| Citations | 54,765 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 70 |
| i10-index | 123 |
| Last Known Institution | Dartmouth College |
| OpenAlex ID | https://openalex.org/A5073290467 |
| ORCID iD | https://orcid.org/0000-0001-5836-4315 |
| Works | 225 |

## Researcher topics

- [Marketing and Advertising Strategies](https://scholariq.org/topics/marketing-and-advertising-strategies/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

## Researcher university

- [Dartmouth College](https://scholariq.org/institutions/dartmouth-college/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.