# Kokil Jain

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/kokil-jain/

## Facts

| Field | Value |
| --- | --- |
| Citations | 954 |
| Field | Digital Marketing and Social Media |
| h-index | 17 |
| i10-index | 27 |
| Last Known Institution | Fortune Institute of International Business |
| OpenAlex ID | https://openalex.org/A5091683752 |
| ORCID iD | 0000-0001-5465-5772 |
| Works | 60 |

## Researcher papers

- [Negative outcomes of positive brand relationships](https://scholariq.org/papers/negative-outcomes-of-positive-brand-relationships/)
- [Mainstreaming fashion rental consumption: A systematic and thematic review of literature](https://scholariq.org/papers/mainstreaming-fashion-rental-consumption-a-systematic-and-thematic-review-of/)
- [The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations](https://scholariq.org/papers/the-role-of-organizational-culture-and-voluntariness-in-the-adoption-of/)
- [Factors affecting the adoption of fashion mobile shopping applications](https://scholariq.org/papers/factors-affecting-the-adoption-of-fashion-mobile-shopping-applications/)
- [Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment](https://scholariq.org/papers/effect-of-service-transgressions-on-distant-third-party-customers-the-role-of/)
- [Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness](https://scholariq.org/papers/examining-the-motivations-of-sharing-political-deepfake-videos-the-role-of/)
- [Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement](https://scholariq.org/papers/effectiveness-of-b2b-social-media-marketing-the-effect-of-message-source-and/)
- [Gamifying the gig: transitioning the dark side to bright side of online engagement](https://scholariq.org/papers/gamifying-the-gig-transitioning-the-dark-side-to-bright-side-of-online/)
- [The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM](https://scholariq.org/papers/the-power-to-voice-my-hate-exploring-the-effect-of-brand-hate-and-perceived/)
- [An empirical study of factors determining wearable fitness tracker continuance among actual users](https://scholariq.org/papers/an-empirical-study-of-factors-determining-wearable-fitness-tracker-continuance/)

## Researcher topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Hate Speech and Cyberbullying Detection](https://scholariq.org/topics/hate-speech-and-cyberbullying-detection/)

## Researcher university

- [Fortune Institute of International Business](https://scholariq.org/institutions/fortune-institute-of-international-business/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.