# Mao Xu

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/mao-xu/

## Facts

| Field | Value |
| --- | --- |
| Citations | 207 |
| Field | Digital Marketing and Social Media |
| h-index | 4 |
| i10-index | 4 |
| Last Known Institution | University of Greenwich |
| OpenAlex ID | https://openalex.org/A5077353532 |
| ORCID iD | 0000-0003-3455-7731 |
| Works | 8 |

## Researcher papers

- [Exploring customer concerns on service quality under the COVID-19 crisis: A social media analytics study from the retail industry](https://scholariq.org/papers/exploring-customer-concerns-on-service-quality-under-the-covid-19-crisis-a/)
- [Greenwashing and market value of firms: An empirical study](https://scholariq.org/papers/greenwashing-and-market-value-of-firms-an-empirical-study/)
- [Customer opinions mining through social media: insights from sustainability fraud crisis - Volkswagen emissions scandal](https://scholariq.org/papers/customer-opinions-mining-through-social-media-insights-from-sustainability-fraud/)
- [The Moderating Role of IT Capability on Green Innovation and Ambidexterity: Towards a Corporate Sustainable Development](https://scholariq.org/papers/the-moderating-role-of-it-capability-on-green-innovation-and-ambidexterity/)
- [Developing a holistic circular business model framework for the EV battery closed-loop supply chain: A data-driven approach](https://scholariq.org/papers/developing-a-holistic-circular-business-model-framework-for-the-ev-battery/)
- [Large language model-driven analysis of supply risk dynamics in global electric vehicle supply chain](https://scholariq.org/papers/large-language-model-driven-analysis-of-supply-risk-dynamics-in-global-electric/)
- [Exploring the Top Customer Concerns Under the COVID-19 Crisis: A Social Media Analytics Study from the Retailer Industry](https://scholariq.org/papers/exploring-the-top-customer-concerns-under-the-covid-19-crisis-a-social-media/)
- [Large Language Model-Driven Analysis of Supply Risk Dynamics in Global Electric Vehicle Supply Chain](https://scholariq.org/papers/large-language-model-driven-analysis-of-supply-risk-dynamics-in-global-electric-2/)

## Researcher topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Sentiment Analysis and Opinion Mining](https://scholariq.org/topics/sentiment-analysis-and-opinion-mining/)
- [Electric Vehicles and Infrastructure](https://scholariq.org/topics/electric-vehicles-and-infrastructure/)
- [Sustainable Supply Chain Management](https://scholariq.org/topics/sustainable-supply-chain-management/)
- [Environmental Sustainability in Business](https://scholariq.org/topics/environmental-sustainability-in-business/)

## Researcher university

- [University of Greenwich](https://scholariq.org/institutions/university-of-greenwich/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.