# Maria Petrescu

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/maria-petrescu/

## Facts

| Field | Value |
| --- | --- |
| Citations | 2,083 |
| Field | Digital Marketing and Social Media |
| h-index | 24 |
| i10-index | 47 |
| Last Known Institution | Embry–Riddle Aeronautical University |
| OpenAlex ID | https://openalex.org/A5069213423 |
| ORCID iD | 0000-0002-4261-6773 |
| Works | 154 |

## Researcher papers

- [Marketing research using single-item indicators in structural equation models](https://scholariq.org/papers/marketing-research-using-single-item-indicators-in-structural-equation-models/)
- [From marketing to public value: towards a theory of public service ecosystems](https://scholariq.org/papers/from-marketing-to-public-value-towards-a-theory-of-public-service-ecosystems/)
- [The state of marketing analytics in research and practice](https://scholariq.org/papers/the-state-of-marketing-analytics-in-research-and-practice/)
- [Incentivized reviews: Promising the moon for a few stars](https://scholariq.org/papers/incentivized-reviews-promising-the-moon-for-a-few-stars/)
- [Viral Advertising: Definitional Review and Synthesis](https://scholariq.org/papers/viral-advertising-definitional-review-and-synthesis/)
- [Prosumer motivations for electronic word-of-mouth communication behaviors](https://scholariq.org/papers/prosumer-motivations-for-electronic-word-of-mouth-communication-behaviors/)
- [Consumer initial trust toward internet-only banks in France](https://scholariq.org/papers/consumer-initial-trust-toward-internet-only-banks-in-france/)
- [AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives](https://scholariq.org/papers/ai-based-innovation-in-b2b-marketing-an-interdisciplinary-framework/)
- [Hybrid intelligence: human–AI collaboration in marketing analytics](https://scholariq.org/papers/hybrid-intelligence-human-ai-collaboration-in-marketing-analytics/)
- [The internet of everything: implications of marketing analytics from a consumer policy perspective](https://scholariq.org/papers/the-internet-of-everything-implications-of-marketing-analytics-from-a-consumer/)
- [Technology emancipative and traditionalist value in cross-cultural market segmentation](https://scholariq.org/papers/technology-emancipative-and-traditionalist-value-in-cross-cultural-market/)

## Researcher topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Big Data and Business Intelligence](https://scholariq.org/topics/big-data-and-business-intelligence/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Customer churn and segmentation](https://scholariq.org/topics/customer-churn-and-segmentation/)

## Researcher university

- [Embry–Riddle Aeronautical University](https://scholariq.org/institutions/embry-riddle-aeronautical-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.