# Marie‐Odile Richard

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/marie-odile-richard/

## Facts

| Field | Value |
| --- | --- |
| Citations | 5,941 |
| Field | Digital Marketing and Social Media |
| h-index | 27 |
| i10-index | 34 |
| Last Known Institution | SUNY Polytechnic Institute |
| OpenAlex ID | https://openalex.org/A5009893168 |
| ORCID iD | 0000-0002-6764-7736 |
| Works | 76 |

## Researcher papers

- [The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty](https://scholariq.org/papers/the-effects-of-social-media-based-brand-communities-on-brand-community-markers/)
- [To be or not to be in social media: How brand loyalty is affected by social media?](https://scholariq.org/papers/to-be-or-not-to-be-in-social-media-how-brand-loyalty-is-affected-by-social-media/)
- [A social commerce investigation of the role of trust in a social networking site on purchase intentions](https://scholariq.org/papers/a-social-commerce-investigation-of-the-role-of-trust-in-a-social-networking-site/)
- [The roles of brand community and community engagement in building brand trust on social media](https://scholariq.org/papers/the-roles-of-brand-community-and-community-engagement-in-building-brand-trust-on/)
- [Brand co-creation through social commerce information sharing: The role of social media](https://scholariq.org/papers/brand-co-creation-through-social-commerce-information-sharing-the-role-of-social/)
- [Modeling the impact of internet atmospherics on surfer behavior](https://scholariq.org/papers/modeling-the-impact-of-internet-atmospherics-on-surfer-behavior/)
- [How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns](https://scholariq.org/papers/how-to-reduce-perceived-risk-when-buying-online-the-interactions-between/)
- [Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities](https://scholariq.org/papers/brand-communities-based-in-social-media-how-unique-are-they-evidence-from-two/)
- [Online consumer behavior: Comparing Canadian and Chinese website visitors](https://scholariq.org/papers/online-consumer-behavior-comparing-canadian-and-chinese-website-visitors/)
- [A model of consumer web navigational behavior: conceptual development and application](https://scholariq.org/papers/a-model-of-consumer-web-navigational-behavior-conceptual-development-and/)
- [Technology emancipative and traditionalist value in cross-cultural market segmentation](https://scholariq.org/papers/technology-emancipative-and-traditionalist-value-in-cross-cultural-market/)

## Researcher topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Cultural Differences and Values](https://scholariq.org/topics/cultural-differences-and-values/)

## Researcher university

- [SUNY Polytechnic Institute](https://scholariq.org/institutions/suny-polytechnic-institute/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.