# Mary Jo Bitner

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/mary-jo-bitner/

## Facts

| Field | Value |
| --- | --- |
| Citations | 45,226 |
| Field | Customer Service Quality and Loyalty |
| h-index | 46 |
| i10-index | 62 |
| Last Known Institution | Emerald Coast Science Center |
| OpenAlex ID | https://openalex.org/A5017149888 |
| ORCID iD | https://orcid.org/0009-0008-8000-2626 |
| Works | 86 |

## Researcher topics

- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Service and Product Innovation](https://scholariq.org/topics/service-and-product-innovation/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour-2/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Researcher university

- [Emerald Coast Science Center](https://scholariq.org/institutions/emerald-coast-science-center/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.