# Mehdi Mourali

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/mehdi-mourali/

## Facts

| Field | Value |
| --- | --- |
| Citations | 2,413 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 21 |
| i10-index | 25 |
| Last Known Institution | University of Calgary |
| OpenAlex ID | https://openalex.org/A5054557791 |
| ORCID iD | 0000-0002-9969-3892 |
| Works | 60 |

## Researcher papers

- [The influence of country image structure on consumer evaluations of foreign products](https://scholariq.org/papers/the-influence-of-country-image-structure-on-consumer-evaluations-of-foreign/)
- [Individualistic orientation and consumer susceptibility to interpersonal influence](https://scholariq.org/papers/individualistic-orientation-and-consumer-susceptibility-to-interpersonal/)
- [Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives](https://scholariq.org/papers/consumer-adoption-of-new-products-independent-versus-interdependent-self/)
- [Compromise and Attraction Effects under Prevention and Promotion Motivations](https://scholariq.org/papers/compromise-and-attraction-effects-under-prevention-and-promotion-motivations/)
- [Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search](https://scholariq.org/papers/antecedents-of-consumer-relative-preference-for-interpersonal-information/)
- [Attitudes, current behaviours and barriers to public health measures that reduce COVID-19 transmission: A qualitative study to inform public health messaging](https://scholariq.org/papers/attitudes-current-behaviours-and-barriers-to-public-health-measures-that-reduce/)
- [Consumer Orientation Toward Sporting Events](https://scholariq.org/papers/consumer-orientation-toward-sporting-events/)
- [Consumer reactions to crowded retail settings: Cross‐cultural differences between North America and the Middle East](https://scholariq.org/papers/consumer-reactions-to-crowded-retail-settings-cross-cultural-differences-between/)
- [COVID-19 Vaccine–Related Attitudes and Beliefs in Canada: National Cross-sectional Survey and Cluster Analysis](https://scholariq.org/papers/covid-19-vaccine-related-attitudes-and-beliefs-in-canada-national-cross/)
- [The Dual Role of Power in Resisting Social Influence](https://scholariq.org/papers/the-dual-role-of-power-in-resisting-social-influence/)
- [Public perception of accuracy-fairness trade-offs in algorithmic decisions in the United States](https://scholariq.org/papers/public-perception-of-accuracy-fairness-trade-offs-in-algorithmic-decisions-in/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)
- [Vaccine Coverage and Hesitancy](https://scholariq.org/topics/vaccine-coverage-and-hesitancy/)
- [Social and Intergroup Psychology](https://scholariq.org/topics/social-and-intergroup-psychology/)

## Researcher university

- [University of Calgary](https://scholariq.org/institutions/university-of-calgary/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.