# Michel Laroche

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/michel-laroche/

## Facts

| Field | Value |
| --- | --- |
| Citations | 18,291 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 63 |
| i10-index | 157 |
| Last Known Institution | Royal Bank of Canada |
| OpenAlex ID | https://openalex.org/A5074149080 |
| ORCID iD | https://orcid.org/0000-0002-5829-668X |
| Works | 269 |

## Researcher papers

- [The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty](https://scholariq.org/papers/the-effects-of-social-media-based-brand-communities-on-brand-community-markers/)
- [To be or not to be in social media: How brand loyalty is affected by social media?](https://scholariq.org/papers/to-be-or-not-to-be-in-social-media-how-brand-loyalty-is-affected-by-social-media/)
- [The influence of country image structure on consumer evaluations of foreign products](https://scholariq.org/papers/the-influence-of-country-image-structure-on-consumer-evaluations-of-foreign/)
- [The roles of brand community and community engagement in building brand trust on social media](https://scholariq.org/papers/the-roles-of-brand-community-and-community-engagement-in-building-brand-trust-on/)
- [How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns](https://scholariq.org/papers/how-to-reduce-perceived-risk-when-buying-online-the-interactions-between/)
- [Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities](https://scholariq.org/papers/brand-communities-based-in-social-media-how-unique-are-they-evidence-from-two/)
- [Online consumer behavior: Comparing Canadian and Chinese website visitors](https://scholariq.org/papers/online-consumer-behavior-comparing-canadian-and-chinese-website-visitors/)
- [Individualistic orientation and consumer susceptibility to interpersonal influence](https://scholariq.org/papers/individualistic-orientation-and-consumer-susceptibility-to-interpersonal/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Cultural Differences and Values](https://scholariq.org/topics/cultural-differences-and-values/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

## Researcher university

- [Royal Bank of Canada](https://scholariq.org/institutions/royal-bank-of-canada/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.