# Michel Wedel

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/michel-wedel/

## Facts

| Field | Value |
| --- | --- |
| Citations | 23,471 |
| Field | Consumer Market Behavior and Pricing |
| h-index | 75 |
| i10-index | 162 |
| Last Known Institution | University of Maryland, College Park |
| OpenAlex ID | https://openalex.org/A5102812510 |
| ORCID iD | https://orcid.org/0000-0002-1244-4923 |
| Works | 343 |

## Researcher topics

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Economic and Environmental Valuation](https://scholariq.org/topics/economic-and-environmental-valuation/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Sensory Analysis and Statistical Methods](https://scholariq.org/topics/sensory-analysis-and-statistical-methods/)

## Researcher university

- [University of Maryland, College Park](https://scholariq.org/institutions/university-of-maryland-college-park/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.