# Michelle R. Nelson

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/michelle-r-nelson/

## Facts

| Field | Value |
| --- | --- |
| Citations | 6,103 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 38 |
| i10-index | 78 |
| Last Known Institution | University of Illinois Urbana-Champaign |
| OpenAlex ID | https://openalex.org/A5026499382 |
| ORCID iD | 0000-0002-0915-0465 |
| Works | 179 |

## Researcher papers

- [Recall of Brand Placements in Computer/Video Games](https://scholariq.org/papers/recall-of-brand-placements-in-computer-video-games/)
- [What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research](https://scholariq.org/papers/what-is-influencer-marketing-and-how-does-it-target-children-a-review-and/)
- [Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views](https://scholariq.org/papers/explaining-gendered-responses-to-help-self-and-help-others-charity-ad-appeals/)
- [Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games](https://scholariq.org/papers/advertainment-or-adcreep-game-players-attitudes-toward-advertising-and-product/)
- [A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment](https://scholariq.org/papers/a-reduced-version-of-the-horizontal-and-vertical-individualism-and-collectivism/)
- [Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game](https://scholariq.org/papers/examining-the-influence-of-telepresence-on-spectator-and-player-processing-of/)
- [How to Measure Persuasion Knowledge](https://scholariq.org/papers/how-to-measure-persuasion-knowledge/)
- [Horizontal and Vertical Individualism and Achievement Values](https://scholariq.org/papers/horizontal-and-vertical-individualism-and-achievement-values/)
- [Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others](https://scholariq.org/papers/adolescent-brand-consciousness-and-product-placements-awareness-liking-and/)
- [Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards](https://scholariq.org/papers/exploring-cross-cultural-ambivalence-a-netnography-of-intercultural-wedding/)
- [How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media](https://scholariq.org/papers/how-political-interest-and-gender-influence-persuasion-knowledge-political/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)
- [Media, Gender, and Advertising](https://scholariq.org/topics/media-gender-and-advertising/)
- [Media Studies and Communication](https://scholariq.org/topics/media-studies-and-communication/)

## Researcher university

- [University of Illinois Urbana-Champaign](https://scholariq.org/institutions/university-of-illinois-urbana-champaign/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.