# Morris B. Holbrook

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/morris-b-holbrook/

## Facts

| Field | Value |
| --- | --- |
| Citations | 46,330 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 72 |
| i10-index | 184 |
| Last Known Institution | Columbia University |
| OpenAlex ID | https://openalex.org/A5038481372 |
| ORCID iD | https://orcid.org/0000-0002-5452-9773 |
| Works | 333 |

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Media, Gender, and Advertising](https://scholariq.org/topics/media-gender-and-advertising/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Color perception and design](https://scholariq.org/topics/color-perception-and-design/)

## Researcher university

- [Columbia University](https://scholariq.org/institutions/columbia-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.