# Patrick van Esch

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/patrick-van-esch/

## Facts

| Field | Value |
| --- | --- |
| Citations | 3,863 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 33 |
| i10-index | 53 |
| Last Known Institution | Coastal Carolina University |
| OpenAlex ID | https://openalex.org/A5030170320 |
| ORCID iD | 0000-0002-0541-9340 |
| Works | 107 |

## Researcher papers

- [AI-enabled recruiting: What is it and how should a manager use it?](https://scholariq.org/papers/ai-enabled-recruiting-what-is-it-and-how-should-a-manager-use-it/)
- [Marketing AI recruitment: The next phase in job application and selection](https://scholariq.org/papers/marketing-ai-recruitment-the-next-phase-in-job-application-and-selection/)
- [AI Customer Service: Task Complexity, Problem-Solving Ability, and Usage Intention](https://scholariq.org/papers/ai-customer-service-task-complexity-problem-solving-ability-and-usage-intention/)
- [Anthropomorphism and augmented reality in the retail environment](https://scholariq.org/papers/anthropomorphism-and-augmented-reality-in-the-retail-environment/)
- [Artificial Intelligence (AI): Revolutionizing Digital Marketing](https://scholariq.org/papers/artificial-intelligence-ai-revolutionizing-digital-marketing/)
- [Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting](https://scholariq.org/papers/factors-that-influence-new-generation-candidates-to-engage-with-and-complete/)
- [Do consumers really trust cryptocurrencies?](https://scholariq.org/papers/do-consumers-really-trust-cryptocurrencies/)
- [Programmatic creative: AI can think but it cannot feel](https://scholariq.org/papers/programmatic-creative-ai-can-think-but-it-cannot-feel/)
- [Influencer Marketing and Authenticity in Content Creation](https://scholariq.org/papers/influencer-marketing-and-authenticity-in-content-creation/)
- [Bivalent Vaccine Effectiveness Against Type-Specific HPV Positivity: Evidence for Cross-Protection Against Oncogenic Types Among Dutch STI Clinic Visitors](https://scholariq.org/papers/bivalent-vaccine-effectiveness-against-type-specific-hpv-positivity-evidence-for/)
- [Tourists and AI: A political ideology perspective](https://scholariq.org/papers/tourists-and-ai-a-political-ideology-perspective/)
- [Autonomy and control: How political ideology shapes the use of artificial intelligence](https://scholariq.org/papers/autonomy-and-control-how-political-ideology-shapes-the-use-of-artificial/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [AI in Service Interactions](https://scholariq.org/topics/ai-in-service-interactions/)
- [Ethics and Social Impacts of AI](https://scholariq.org/topics/ethics-and-social-impacts-of-ai/)

## Researcher university

- [Coastal Carolina University](https://scholariq.org/institutions/coastal-carolina-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.