# Rajeev Batra

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/rajeev-batra/

## Facts

| Field | Value |
| --- | --- |
| Citations | 18,230 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 45 |
| i10-index | 62 |
| OpenAlex ID | https://openalex.org/A5051526909 |
| ORCID iD | https://orcid.org/0000-0003-3696-0364 |
| Works | 107 |

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Cultural Differences and Values](https://scholariq.org/topics/cultural-differences-and-values/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.