# Rajendra K. Srivastava

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/rajendra-k-srivastava/

## Facts

| Field | Value |
| --- | --- |
| Citations | 17,855 |
| Field | Consumer Market Behavior and Pricing |
| h-index | 48 |
| i10-index | 89 |
| Last Known Institution | Indian School of Business |
| OpenAlex ID | https://openalex.org/A5078079179 |
| ORCID iD | https://orcid.org/0000-0002-5236-2375 |
| Works | 151 |

## Researcher topics

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Innovation Diffusion and Forecasting](https://scholariq.org/topics/innovation-diffusion-and-forecasting/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Innovation and Knowledge Management](https://scholariq.org/topics/innovation-and-knowledge-management/)

## Researcher university

- [Indian School of Business](https://scholariq.org/institutions/indian-school-of-business/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.