# Richard P. Bagozzi

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/richard-p-bagozzi/

## Facts

| Field | Value |
| --- | --- |
| Citations | 146,762 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 122 |
| i10-index | 307 |
| Last Known Institution | University of Michigan |
| OpenAlex ID | https://openalex.org/A5068331895 |
| ORCID iD | https://orcid.org/0000-0002-8807-8210 |
| Works | 515 |

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)
- [Cultural Differences and Values](https://scholariq.org/topics/cultural-differences-and-values/)
- [Social and Intergroup Psychology](https://scholariq.org/topics/social-and-intergroup-psychology/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Researcher university

- [University of Michigan](https://scholariq.org/institutions/university-of-michigan/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.