# Robert A. Peterson

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/robert-a-peterson/

## Facts

| Field | Value |
| --- | --- |
| Citations | 23,591 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 55 |
| i10-index | 107 |
| Last Known Institution | The University of Texas at Austin |
| OpenAlex ID | https://openalex.org/A5102852154 |
| ORCID iD | https://orcid.org/0000-0001-8433-4590 |
| Works | 225 |

## Researcher topics

- [Management and Marketing Education](https://scholariq.org/topics/management-and-marketing-education/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Ethics in Business and Education](https://scholariq.org/topics/ethics-in-business-and-education/)

## Researcher university

- [The University of Texas at Austin](https://scholariq.org/institutions/the-university-of-texas-at-austin/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.