# Rory Mulcahy

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/rory-mulcahy/

## Facts

| Field | Value |
| --- | --- |
| Citations | 3,041 |
| Field | Digital Marketing and Social Media |
| h-index | 30 |
| i10-index | 51 |
| Last Known Institution | University of the Sunshine Coast |
| OpenAlex ID | https://openalex.org/A5055194735 |
| ORCID iD | 0000-0002-6056-3249 |
| Works | 121 |

## Researcher papers

- [When less is more: the impact of macro and micro social media influencers’ disclosure](https://scholariq.org/papers/when-less-is-more-the-impact-of-macro-and-micro-social-media-influencers/)
- [Gamification and serious games within the domain of domestic energy consumption: A systematic review](https://scholariq.org/papers/gamification-and-serious-games-within-the-domain-of-domestic-energy-consumption/)
- [‘Go with the flow’ for gamification and sustainability marketing](https://scholariq.org/papers/go-with-the-flow-for-gamification-and-sustainability-marketing/)
- [Designing gamified apps for sustainable consumption: A field study](https://scholariq.org/papers/designing-gamified-apps-for-sustainable-consumption-a-field-study/)
- [Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing](https://scholariq.org/papers/message-framing-effects-on-sustainable-consumer-behaviour-a-systematic-review/)
- [Online support for vulnerable consumers: a safe place?](https://scholariq.org/papers/online-support-for-vulnerable-consumers-a-safe-place/)
- [The Rise of Deepfakes: A Conceptual Framework and Research Agenda for Marketing](https://scholariq.org/papers/the-rise-of-deepfakes-a-conceptual-framework-and-research-agenda-for-marketing/)
- [Man vs machine: how artificial intelligence in banking influences consumer belief in financial advice](https://scholariq.org/papers/man-vs-machine-how-artificial-intelligence-in-banking-influences-consumer-belief/)
- [Consumers experiencing vulnerability: a state of play in the literature](https://scholariq.org/papers/consumers-experiencing-vulnerability-a-state-of-play-in-the-literature/)
- [The role of emotional value for reading and giving eWOM in altruistic services](https://scholariq.org/papers/the-role-of-emotional-value-for-reading-and-giving-ewom-in-altruistic-services/)
- [Feeling the love? How consumer's political ideology shapes responses to AI financial service delivery](https://scholariq.org/papers/feeling-the-love-how-consumer-s-political-ideology-shapes-responses-to-ai/)

## Researcher topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Service and Product Innovation](https://scholariq.org/topics/service-and-product-innovation/)
- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

## Researcher university

- [University of the Sunshine Coast](https://scholariq.org/institutions/university-of-the-sunshine-coast/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.