# Russell W. Belk

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/russell-w-belk/

## Facts

| Field | Value |
| --- | --- |
| Citations | 50,388 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 90 |
| i10-index | 258 |
| Last Known Institution | York University |
| OpenAlex ID | https://openalex.org/A5048887562 |
| ORCID iD | https://orcid.org/0000-0001-6674-9792 |
| Works | 564 |

## Researcher papers

- [Metaverse marketing: How the metaverse will shape the future of consumer research and practice](https://scholariq.org/papers/metaverse-marketing-how-the-metaverse-will-shape-the-future-of-consumer-research/)

## Researcher topics

- [Fashion and Cultural Textiles](https://scholariq.org/topics/fashion-and-cultural-textiles/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Media, Gender, and Advertising](https://scholariq.org/topics/media-gender-and-advertising/)

## Researcher university

- [York University](https://scholariq.org/institutions/york-university/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.