# Ruth Pogacar

**Type:** Researchers  
**Canonical URL:** https://scholariq.org/researchers/ruth-pogacar/

## Facts

| Field | Value |
| --- | --- |
| Citations | 834 |
| Field | Consumer Behavior in Brand Consumption and Identification |
| h-index | 10 |
| i10-index | 10 |
| Last Known Institution | University of Calgary |
| OpenAlex ID | https://openalex.org/A5081151766 |
| ORCID iD | 0000-0002-1398-2272 |
| Works | 36 |

## Researcher papers

- [Survey-software implicit association tests: A methodological and empirical analysis](https://scholariq.org/papers/survey-software-implicit-association-tests-a-methodological-and-empirical/)
- [Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation](https://scholariq.org/papers/ethically-deployed-defaults-transparency-and-consumer-protection-through/)
- [The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework](https://scholariq.org/papers/the-effects-of-linguistic-devices-on-consumer-information-processing-and/)
- [Is Nestlé a Lady? The Feminine Brand Name Advantage](https://scholariq.org/papers/is-nestle-a-lady-the-feminine-brand-name-advantage/)
- [Sounds good: Phonetic sound patterns in top brand names](https://scholariq.org/papers/sounds-good-phonetic-sound-patterns-in-top-brand-names/)
- [Survey-Software Implicit Association Tests: A Methodological and Empirical Analysis](https://scholariq.org/papers/survey-software-implicit-association-tests-a-methodological-and-empirical-2/)
- [Language and consumer psychology.](https://scholariq.org/papers/language-and-consumer-psychology/)
- [Implicit and explicit preferences for brand name sounds](https://scholariq.org/papers/implicit-and-explicit-preferences-for-brand-name-sounds/)
- [Post hoc explanations improve consumer responses to algorithmic decisions](https://scholariq.org/papers/post-hoc-explanations-improve-consumer-responses-to-algorithmic-decisions/)
- [Follow your nose when it sounds right: How brand names influence consumer responses to product scents](https://scholariq.org/papers/follow-your-nose-when-it-sounds-right-how-brand-names-influence-consumer/)
- [Public perception of accuracy-fairness trade-offs in algorithmic decisions in the United States](https://scholariq.org/papers/public-perception-of-accuracy-fairness-trade-offs-in-algorithmic-decisions-in/)

## Researcher topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Social and Intergroup Psychology](https://scholariq.org/topics/social-and-intergroup-psychology/)
- [Language, Discourse, Communication Strategies](https://scholariq.org/topics/language-discourse-communication-strategies/)
- [Multisensory perception and integration](https://scholariq.org/topics/multisensory-perception-and-integration/)
- [Digital Communication and Language](https://scholariq.org/topics/digital-communication-and-language/)

## Researcher university

- [University of Calgary](https://scholariq.org/institutions/university-of-calgary/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.